Hi, I'm James Rudoni a freelance photographer based in South London. In this blog I want to share my experiences as a working photographer. I have been working as a freelance photographer for more than two decades - initially using it as a side hustle whilst still pursuing my other career in the heritage and charity sector.
In 2021 I finally decided to take the plunge, resign my job as the MD of a national mental health charity, and opened the Rudoni Photography practice, offering a wide range of photographic services.
It has been an 'interesting' journey and for anyone thinking the same thing - think very carefully before doing it. I certainly would not have been able to do this without the tremendous emotional, cheerleading, marketing and financial support of my partner, Kate and my children - all of whom were unanimous in my following my creative dream.
What sort of photography do I offer?
Understandably, this is the number one question I get asked when I tell someone I'm a photographer. Well, I love photographing people, in all its forms, whether it be portraits, events, documentary, fashion or street photography. I enjoy meeting new people and creating images of them that make them happy, show how great they look, or how their images help to tell a story.
Then there is the technical challenge that architectural photography offers. The almost meditative practice of planning and executing the brief - me verses the weather and the immovable buildings. With all their weird angles and obstacles to overcome.
So, the best way to describe my photography - Its all about the People, Places and Projects.
Its an ongoing journey of discovery.
When I started out, I also quickly learned how much I didn't know. So I have worked hard to fill some of that gap (btw - it never gets full). So, not only am I working on building my business - but I'm also working hard on my personal development as a post grad student at the amazing British Academy of Photography. It is hard work, but the course is super flexible and I highly recommend it if you are serious about your photography.
With the idea of the ongoing need to keep being creative I also want this blog to be a place to share my creative work. Stuff that is not perfect and I might not want to include it on my socials or my portfolio, but is part of my creative development and process.
What do you want to know?
Thank you for reading my introductory 'Welcome to the Rudoni Photography blog'. I hope that this can be a place where future posts can answer any questions about my work or what it's like being a freelance photographer and anything else you want to know about Photography. So please comment below if there is anything you would like me to cover.